ABOUT MIDWINTER

Integration. Cohesion. Results.

Preparing your property for market can be clunky and disjointed when the owner, agent, contractor, and stager each have even slightly different visions. We solve this cohesion problem with an integrated approach anchored in a clear brand strategy that evokes an emotional connection with prospective buyers. The result? A faster sale and a higher return on your investment.

Meet the Team

OUR VIBE

Project Galleries

Leschi, Seattle

Sold at full price in 3 days

Ballard, Seattle

Sold $212k above list in 3 days

First Hill, Seattle

Sold above list in 2 days

Edmonds

Sold in 4 days at $91k over list

Beacon Hill, Seattle

Sold at full price in 1 day

North Beacon Hill, Seattle

Sold in a week after previous listing failed

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OUR PERFORMANCE

The data speaks for itself

Median Days on Market

100%

Of Our Listings Sold

We prioritize two metrics our clients care about: for how much and how fast their property sells.

* We compare our performance to the average Days on Market and the ratio of Sale Price to List Price for the same home type in the zip code and month that we sold.

10x

Faster Sale than the Micro-Market

+7%

Higher Average Sale Price

OUR PROCESS

An integrated approach

STEP 1

Real Estate Representation

The first step to maximizing your home sale is having an expert broker in your corner.

Derek is highly experienced in navigating the nuances of Seattle's micro-markets to develop your listing strategy.

STEP 2

Real Estate + Market Research

Your broker will work with you on budget, timing, and preliminary research to develop your listing strategy.

STEP 3

Branding + Design Plan

We use your budget, timeline, and market research to craft a plan for an exceptional presentation of your property. We ensure price, timing, design, and staging work cohesively in service of your property's brand.

It's all about the vibe and we use data to inform it.

STEP 4

Project Execution

We get to work enacting the plan. As a licensed contractor, we both perform work and manage partners to bring the vision to life. This typically includes pre-inspection repairs, painting, staging, landscaping, and cleaning.

STEP 5

Photography + Videography

At this point, everything has prepared for the photoshoot. We provide our partners a creative brief that focuses on bringing the brand to life across marketing channels.

STEP 6

List (& sell)

We list your property on the MLS and launch marketing.

STEP 7

Report

We don't just move onto the next thing. We gather data that helps us understand just how well our approach worked compared to the competition.
‍
(Spoiler alert: really well.)

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WHAT CLIENTS ARE SAYING